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Selena Gomez is making waves in the fashion scene with her latest swim collection collaboration with La’Mariette. The pop sensation showcased her sizzling curves in a strappy two-piece that exuded summer vibes and sophistication.

In a behind-the-scenes snapshot, the “Can’t Keep My Hands To Myself” vocalist flaunted her figure in a plunging blue and red print swim top with thonged detailing, perfectly paired with bikini bottoms tied in bows at the sides. The image captured the essence of the photoshoot, revealing Selena’s beach-ready look and stylish blonde hair.

Surrounded by her team and a dressing table adorned with makeup essentials, Selena Gomez gave fans a sneak peek into the creative process. The lime green manicure added a vibrant touch to her overall beach glamour.

Selena Gomez expressed her gratitude for the collaboration on Instagram, emphasizing the brand’s commitment to celebrating women who embrace their bodies unconditionally. The swim collection aims to empower women, offering stylish and body-positive designs for the summer season.

Fans flooded social media with admiration for Selena’s latest venture, expressing their excitement and love for the swimwear collection. Comments ranged from “OBSESSED!!” to compliments on the unique prints. Selena’s ability to support her friend’s business venture resonated positively with her followers, creating a buzz around the launch.

Fans gushed over the Can't Keep My Hands To Myself singer's latest collab

Selena Gomez sizzles in a behind the scenes snap for her new swimwear campaign

Selena Gomez Swimsuit Photos of La Mariette Swimwear Collection

She revealed her platinum blonde locks earlier this year

Earlier this year, Selena Gomez surprised her fans by debuting a platinum blonde hairstyle, a departure from her classic brunette locks. The reveal, shared on her makeup brand Rare Beauty’s Instagram page, garnered enthusiastic reactions from fans, who affectionately dubbed her “Blondlena.”

The former Disney star said she was 'grateful' to be able to support her pal's business

The international sensation, known for her brunette charm, embraced the change, and fans couldn’t get enough of the new look. Social media platforms were flooded with comments celebrating “Blondlena’s” return, marking a significant style shift for the popstar.

The popstar has teamed up with her friend's swim store, La'Mariette

Selena Gomez continues to establish herself not only as a music and acting icon but also as a fashion and beauty trendsetter. Her collaboration with La’Mariette showcases her commitment to body positivity and stylish designs that resonate with diverse audiences.

She revealed the range 'celebrates women who who love their bodies unconditionally'

As fans eagerly anticipate the swim collection’s availability, Selena Gomez remains at the forefront of cultural conversations, inspiring and influencing through her ever-evolving style and creative ventures.